Adrian Almonte's Portfolio | Creative Director
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Spotify
Services Provided
Creative Direction, Brand Campaign, Experiential Marketing, Event Production, Motion Design, Graphic Design
Team Members
Adrian Almonte, Kenneth Espinal, Rawlin Rosario, Jonathan Espinal
YouTube
Location
Miami, Florida
During Latino Heritage Month, The9amBanger's event in Miami, "Rise & Rosé," highlighted the vibrant cultural heritage of the Latinx community while simultaneously enhancing Spotify signups, seamlessly integrating cultural celebration with strategic engagement goals. The event featured performances by the talented Pao Pao, a rising star in the Latino Urbano scene from Rich Music Label.
This initiative is part of Spotify's broader campaign, “De TODO,” aimed at celebrating and highlighting some of our listeners’ favorite voices from the Latinx community.
The campaign aimed to enhance audience connection and brand engagement with an immersive event, offering exclusive Spotify codes that led to over 300 new signups.
The success of "Rise & Rosé" was reflected in impressive metrics: over 105K+ owned impressions, 1.2M+ earned impressions, and 13K+ views of the event recap video, significantly boosting Spotify's visibility and engagement within the Latinx community.