Adrian Almonte's Portfolio | Creative Director
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Warner Music Group / IMGN Media
Services Provided
Creative Direction, Art Direction, Branding, Strategy, Identity, Influencer Campaign, Full Cycle Project Management, Experiential Multimedia Marketing
In 2018, as the pioneering hire at IMGN Media, I led the charge in evolving the brand's aesthetic, ensuring its stories resonated and remained relevant by aligning with the latest trends. IMGN's content strategy was crafted to mirror the conversational style of its young audience, speaking to them as if they were friends.
Fast forward six years, and IMGN Media boasted an impressive portfolio of over 21 brands, obtaining 70 million followers, and producing a staggering 35 billion impressions across 7,000 pieces of content, which allotted 4 billion video views monthly. This strategic positioning and dynamic content creation propelled IMGN to the forefront of social publishing, significantly influencing and shaping Gen Z culture.
This trajectory of growth and influence culminated in August 2020, when Warner Music Group recognized IMGN's substantial impact on the digital landscape and its pivotal role in defining youth culture, leading to its acquisition. This milestone not only underscored IMGN's industry leadership but also its visionary approach to content and its ability to connect deeply with the Gen Z demographic.
