USA Network

In my role as an on-air graphic designer, I've had the privilege of collaborating with industry giants like USA Network, contributing to an array of over 10+ shows such as Mr. Robot, Suits, Modern Family, Law & Order, Damnation, Monday Night Raw, Chrisley Knows Best, The Sinner and more.

We amplified "Mr. Robot" in between seasons with a unique campaign at San Diego and New York City Comic-Con. Following the season two cliffhanger—featuring a massive debt-erasing hack and the introduction of E-Coin—we brought the show's universe to life. We transformed a district into the dystopian world of "Mr. Robot," complete with a real-life E-Coin economy. Attendees could get E-Coin cards, spend them at local businesses, and explore an alternate reality game linked to the show's plot, centered around the Red Wheelbarrow restaurant.

The San Diego initiative saw over 11,000 participants join the E-Coin economy in, with 236 completing the alternate reality game. The event's success was highlighted by 22 million earned media impressions, boosting anticipation for the show's third season.

Over 500+ fans gathered at the Ecoin Launch event, during New York Comic Con, immersing themselves in the Mr. Robot universe with an exclusive look at season 3. The event featured an interactive experience as attendees, treated to live music, gourmet food, and drinks, witnessed a surprise takeover by F Society. This unique engagement ended with the reveal of the season's first episode, leaving attendees amidst a staged F-Society protest, deepening their connection to the narrative.