Airmax Day - DN8 Campaign

For Air Max Day, Nike wanted to create a memorable experience that celebrated the legacy of Air while educating and engaging their internal community — including NSO, DSG, and 3PW athletes — through a creative and hands-on format.

Context

Designed 3D mockups that brought the Air Max legacy to life through bold visuals, interactive moments, and storytelling-driven spaces. The experience blended iconic design elements with a fresh, educational twist for Nike's internal community.

Solution

As Creative Director and Lead Designer, I led the visual direction and spatial design for the event. I conceptualized and executed the 3D mockups that brought the Air Max Day vision to life—ensuring every detail honored Nike’s legacy while pushing the brand’s storytelling.

My Role

Create an immersive EKIN education session where Nike team members could experiment with AIR, while paying homage to the history and heritage of the Air Max franchise.

Objective