Spotify - Creative Campaign

During Latino Heritage Month, The9amBanger's "Rise & Rosé" event in Miami celebrated Latinx heritage and boosted Spotify signups. Featuring Pao Pao from Rich Music Label, this initiative was part of Spotify's “De TODO” campaign, which spotlights favorite voices from the Latinx community.

Context

We hosted "Rise & Rosé," integrating cultural celebration with strategic goals. The event led to 300+ new signups, 105K+ owned impressions, 1.2M+ earned impressions, and 13K+ views of the event recap video, significantly enhancing Spotify's visibility.

Solution

As creative design lead, I directed strategy, conceptualization, and visual execution. I oversaw our creative agency, managed internal and external teams, and ensured cohesive graphics across all platforms.

My Role

The goal was to strengthen audience connection and increase brand engagement, driving new Spotify signups through an immersive event experience.

Objective